Article Marketing Part-5
What kind of articles should you be writing?
This is where many people struggle, but it is the easiest thing in the world to find subjects for your articles when you have a certain amount of preparation in place beforehand.
First off, think carefully about your subject. Ask yourself the following questions:
- What is your website all about?
- What products do you sell?
- What do you want to draw attention to?
- Do you have any free gifts you want to give away?
- What is the nature of those free gifts?
- What type of people do you want to attract?
- What do you really want to let people know more about?
These should give you a head start for some good article ideas. What you need to do now is to come up with some ideas for specific angles to write about – without promoting any part of your site whatsoever.
This is where a lot of people make mistakes. If you have a website that sells toys, don’t talk about selling toys. People don’t want to know about that. But they would be interested in hearing about other aspects of toys. Here are some typical ideas that would be good to work with:
- Why do some toys sell better than others?
- What are the benefits of wooden toys?
- Say no to electronic toys and go for old fashioned ones again
- Toys of yesteryear
- Which toys are making a comeback?
You can see that this is just touching the tip of what you could write about as well. Think about all the different angles you could use for your particular area of interest, and generate as many ideas as you can. Use that notebook! Once you get your brain going you’ll soon find you have more ideas than you could comfortably use in the near future.
Think about what people actually want to know about as well. Now that might sound really obvious, but when you think about it it’s easier to come up with lots of ideas for articles… but it’s not so easy to select which ones are likely to get a bigger audience than others.
Some of this will be figured out more easily when you start to actually write and submit your articles. Most if not all article directories have author statistics pages which you can view once you log in to your account. Keep an eye on these and you will soon be able to see which articles are being found and read more often.
Look at what subjects and angles these articles are on, and see if there is a theme. Of course, you also need to look at your titles and other aspects of each piece, because those could also have a bearing on why certain pieces are being read, but it does give you a head start.
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