Article Marketing Part-6
How long should these articles be?
Aha… the million-dollar question. The answer might seem to be to take a look at what is already being published on the article directories, but although the right answer is there you will also see lots of wrong answers.
What do I mean by this?
Quite simply, don’t make it too short. You will see lots of articles on these sites that are barely three hundred words long. That means you will be able to read the whole thing on your computer screen without scrolling.
That might seem to be a good thing, but believe me when I say an article that short won’t have any meat in it at all. If you want to write good articles – and I mean GOOD ones that people want to read – then you need to stick to around 500 words at the very least. I would say 500 to 600 if you can.
This is a nice length because it allows you some room to tell people a little bit about the subject. And yet it isn’t enough to tell them everything. The idea here is to whet their appetite and make them want to click through to your website to find out more.
Think of your article as the appetizer. To get the main course – i.e. more information – they will need to go to your website.
But that doesn’t mean they shouldn’t be able to learn something worthwhile from your article. No matter how good your writing is, a fair proportion of people will not click through and visit your website.
But if they like what you wrote and they notice your name, they will remember you when they come across you again. And we all know that despite its size, the internet can be amazingly small at times. If they see you again, they may well decide to follow your advice and visit your website then.
So go for a reasonable length of article and think of it as an investment into the future of your business, as well as hopefully getting a good result now. You won’t regret it.
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