Facebook Marketing Part-4
Stay Within Facebook Guidelines
It’s important to understand how Facebook advertising channels work, and what is permitted as well as what is not allowed within the marketplace.
Facebook is very flexible
with the types of advertisements that are allowed to be displayed within their
community, however, they do not allow images or text that may be considered
offensive.
Setting Your Maximum Daily Bid
One of the most important
aspects of setting up an effective Facebook advertisement is in the maximum
daily bid that you are willing to pay.
The higher your daily bid, the more exposure your ad will receive.
You want to start off with a lower bid if you are just getting used to
advertising with Facebook, and increase your maximum daily bid as you fine-tune
your advertisements for maximum results.
It’s important to always
keep a pulse on how well your advertisement is converting, so that you can
improve click-through rates and overall response.
When you create an advertisement with Facebook, they will suggest a maximum bid
based on your advertisements focus and target market (based on your personal
configuration and preferences).
You can start off by setting your maximum daily bid slightly lower than what’s suggested and increase it as you improve your advertisements conversion rates so that you are getting the most bang for your buck!
Facebook Marketing Part-5=> CPC Versus Impression Based Ads on Facebook
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