Facebook Marketing Part-4

Stay Within Facebook Guidelines

It’s important to understand how Facebook advertising channels work, and what is permitted as well as what is not allowed within the marketplace. 

Facebook is very flexible with the types of advertisements that are allowed to be displayed within their community, however, they do not allow images or text that may be considered offensive.
 


Setting Your Maximum Daily Bid

One of the most important aspects of setting up an effective Facebook advertisement is in the maximum daily bid that you are willing to pay.  The higher your daily bid, the more exposure your ad will receive.

You want to start off with a lower bid if you are just getting used to advertising with Facebook, and increase your maximum daily bid as you fine-tune your advertisements for maximum results. 

It’s important to always keep a pulse on how well your advertisement is converting, so that you can improve click-through rates and overall response.

When you create an advertisement with Facebook, they will suggest a maximum bid based on your advertisements focus and target market (based on your personal configuration and preferences). 

You can start off by setting your maximum daily bid slightly lower than what’s suggested and increase it as you improve your advertisements conversion rates so that you are getting the most bang for your buck!

Facebook Marketing Part-5=> CPC Versus Impression Based Ads on Facebook