Facebook Marketing Part-5
CPC Versus Impression Based Ads on Facebook
With Facebook, you can
develop advertisements where you either pay for impressions or based on the number of clicks your ad receives.
If you are just getting started with Facebook advertising, I recommend choosing
cost per click (CPC), so that you can accurately test your advertisements,
while paying only for responses rather than just views.
You can always change
your advertisement format to ‘impression based’ later on in the event you wish
to test out alternative options.
I wish you the best of success!
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