In marketing
circles, there is a great deal of talk about FaceBook. Facebook is a social
networking site that came quietly into the Internet scene in early 2004 when
it was founded by Mark Zuckerberg. Mr. Zuckerberg was still a student at Harvard University at that time, and FaceBook
was geared towards college students only.
Within the FaceBook
interface, users are able to create their own profile, complete with personal
data, professional data, and a picture. They are then able to add other users
of Facebook to their circle of friends. They can add people they know or
request to add complete strangers, therefore widening their network, or circle
of friends.
Friends – or strangers
soon to be friends – can be located with their email address, by region or
city, by profession, by their school, or numerous other options. Once a person
has joined your circle of friends, you can interact with them by sending them
messages or leaving notes on their profile, which is essentially called
‘writing on one’s wall.’
As stated, FaceBook
was initially designed for use by college students – first, those attending
Harvard, and later those attending other ivy league schools. A lot has changed
in four years, and now anyone over the age of 13 can open a free account at
Facebook and start interacting with others. Today, there are more than 80
million people using Facebook.
Since FaceBook has
become open to non-college students, some of the most famous Internet
Marketers, including John Reese, Mike Filsaime, and Willie Crawford have found
that the social networking site is more than just a way to connect with old
friends and to meet new friends, it can also be used as a valuable marketing
tool.
Internet Marketers
around the world have found that Facebook allows them to interact with people
on a more personal level, which in turn builds even greater trust and stronger
relationships with customers and potential customers. It has even been said that social networking,
especially through a site such as FaceBook, is more effective than marketing to
one’s the opt-in list in many ways.
FaceBook is no
longer a ‘little known secret.’ It’s been blown wide open, and it is essential
that you start using it and including social networking in your Internet
Marketing endeavors – just as the most influential Internet Marketers are
already doing.
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