Facebook Marketing Part-3
Improve your Click Through Rate on Facebook
Your advertisements click
through rate plays an integral role in saving you money while boosting exposure
and reaching out to your target market.
It’s important to keep a pulse on your click-through rate so that you can
correct any problems with your advertisement, or make adjustments to improve
your overall CTR.
If your advertisement CTR drops too low, it could be automatically paused or
removed by Facebook, so you really want to pay attention to how well it’s
converting.
Typically, your ads should never fall below a 2% conversion rate.
One of the easiest ways of increasing your CTR is by creating a highly targeted
advertisement.
You want your ad to
appear only to those who are within your target demographic, while making sure
that your advertisements text or any images used to speak directly to your
customer base.
Consider split testing various advertisements within the Facebook community to
determine what works best, based on your industry or niche market.
You should also pay attention to the times of day that your ads appear. You can
choose to either run your ads consistently throughout the day or have them
only appear at specific times (or even specific dates).
Keep in mind the time zone of your target market, so that your ads are running based on the most active time of day or night.
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