Facebook Marketing Part-2

 create targeted ads on Facebook

In order to create the most compelling, responsive, and profitable advertisements, you need to utilize Facebooks option to heavily target and tailor your advertisements based on your target market.

With Facebook, you can set your ads up so that they appear only to specific people, based on age, location, gender, interests, hobbies, or even based on the groups they have joined within the Facebook community.

You will want to conduct market research so that you can accurately define your target market and develop advertisements that target specific segments of your market.

Facebook implores a quality control system to ensure that the advertisements that run throughout their community stay within their guidelines and do not offend or disrupt member activity or overall experience. 


Use their quality control system to develop compelling advertisements that stand out in the marketplace, and capture the attention of potential buyers.

 

Also keep in mind that Facebook advertising is based on display, rather than search. This means that your ads will be automatically triggered to appear based on your settings, rather than when a user conducts an on-site search.

Users can also choose to rate advertisements, helping to retain quality throughout the community.

Facebook Marketing Part-3=> Improve your Click Through Rate on Facebook