Facebook Marketing Mistakes Part-4
Facebook Marketing Mistakes No.5 Being Lazy
Laziness is the kiss of death of just about any venture, but if you fail to adequately complete your company’s page, you might as well not be using Facebook for marketing at all.
If you’re going to go into this halfheartedly, you might as well, not go into it at all.
Be sure to fill out your profile completely. Yes, it takes time to add your company’s URL, add information to the “about” section, create and add a cover photo and profile picture, etc. But it’s well worth it to ensure the information your fans care about is accessible when they need it.
Also, don’t get lazy with your socialization. I know this was mentioned earlier in this guide, but it cannot be overstated. If people take the time to comment on your page or your posts, respond to them! Taking the time to respond to each and every comment will show your fans you care.
Take a look at the pages of brands like McDonald’s and Olive Garden. These brands take the time to respond to user comments, and they are rewarded with passionate, loyal customers who buy from them again and again.
Sure, likes are a great metric to pay attention to, but if you focus solely on getting more likes to your page, you’re ignoring the big picture.
Likes are but one aspect in a large number of factors. A page could have a million likes, but if those users aren’t properly cultivated and managed, they could be all but useless. Whereas a small, loyal following of just a few hundred could be invaluable if they have been treated properly.
Don’t focus so much on how many likes your page has, or on how many likes your content receives.
Instead, focus on results, such as:
1. Are users sharing your content?
2. Are you seeing more traffic to your website?
3. Are you seeing more sales?
Likes will always be an important metric, but ultimately if they aren’t benefitting you in some way, they’re pretty much useless.
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