Facebook Marketing Mistakes Part-3

Facebook Marketing Mistakes No.3 Being Overzealous

Being overzealous is a huge problem on Facebook. In fact, so many pages have become overzealous with their posts that Facebook had to add new algorithms to combat the problem.

Users were complaining that their feeds were being clogged up with dozens of daily posts by the same pages, so they made it so that only a small portion of a page’s posts are actually seen by a particular user.

And yes, this benefits Facebook in the form of “promoted posts”, but this wasn’t the only reason they started limiting the reach of pages.


The fact is, if you post too often, people either won’t see all of your posts or they will eventually “unlike” your page and you’ve just shot yourself in the foot as far as marketing goes.

 Post often, and consistently, but don’t inundate your fans with more content than they can handle. Three to five posts per day is generally more than enough. Even one a day is fine.

 Mistake No.4 Ignoring the Rules

Facebook has a number of rules that you must obey if you want to market successfully without risking your account. The sad fact is that most marketers, or even individual users, don’t read the rules, thus they miss a lot of important ones and break them inadvertently.

For example, did you know about these rules regarding cover photos?

 

1.    You cannot include any pricing or purchase information on your cover photo. This includes text such as “buy it now” or discounts like “25% off this week only”.

2.    You cannot include any calls to action whatsoever. You can’t ask people to like, share, comment, etc.

3.    You cannot include any contact information on your cover photo. That means no URLs or email addresses!

Most users simply don’t know these rules exist.

Admittedly, the rules are daunting. The terms and conditions are very long and can be time-consuming to wade through. However, if you’re serious about marketing on Facebook, it’s vital that you become familiar with the rules and obey them carefully. Take the time to learn the rules before you lose everything you’re working for!

Facebook Marketing Mistakes Part-4=> Mistakes No.5 Being Lazy Mistake No.6 Caring Too Much About Likes