Facebook Marketing Mistakes No.1 Depending on Paid Advertising Mistake No.2 Forgetting the Social Aspect

  Facebook Marketing Mistakes Part-2

Mistakes No.1 Depending on Paid Advertising

It’s true that Facebook has a relatively effective ad setup. A well thought out ad can definitely perform well, but many marketers seem to think paid ads are the be-all and end-all of Facebook marketing, and that simply isn’t true.

For one thing, many people are “ad blind” and no longer pay attention to “Sponsored Posts”. They have learned what they look like and simply tune them out.

For another thing, Facebook makes it incredibly easy to get traffic without paying for it. So if you concentrate solely, or even mostly, on paid ads, you’re ignoring a huge potential for traffic. (And traffic that costs nothing!)

One of the best things you can do with a portion of your paid ad budget is to spend it on more likes for your page. (Do NOT make that your ONLY ad type, though!) Every “like” is another person you can market to for free through your page instead of having to pay for the ad impression later.

 Bottom line? Paid ads are great, but you should put just as much effort into building your page.

 Mistake No.2 Forgetting the Social Aspect

 Facebook is, above all, a social site. Too many people forget that aspect, and it causes them to miss out on a lot of potential traffic.

 You can’t expect to just post, post, post, and get results. You need to constantly interact with your fans. When people comment, respond! Be friendly and courteous. This will win fans over quicker than you think!

 Also, you must remember that the thing that will get you the most traffic, by far, is for your fans to interact with your page in various ways, such as:

 

1.    Liking your posts

2.    Sharing your posts

3.    Commenting on your posts

 

Not only will these activities ensure that they see your posts more often (due to Facebook’s newest methods of content delivery), but their friends will also see this activity and potentially get you more likes to your page and your content are seen by more people.

 Always remember to socialize!

Facebook Marketing Mistakes Part-3=> Mistakes No.3 Being Overzealous Mistake No.4 Ignoring the Rules