Facebook Marketing Mistakes Part-5
Facebook Marketing Mistakes No.7 Too Much Text
One thing you should always remember about Facebook is that it is an increasingly visual media. Facebook users aren’t big on reading walls of text. They like things short and sweet.
Remember the KISS principle:
Keep It Simple, Stupid!
Use photos to attract attention and keep text to a maximum of a couple of paragraphs. If people see too much text, they may not read it at all (even part of it) because it seems too daunting.
Have you ever seen someone comment TL;DR on a post? That means “Too Long; Didn’t Read”. This is a very common acronym on Facebook because people just don’t have the time or desire to read that much.
Focus more on visual aspects, and condense your marketing messages into the shortest, most concise text possible. Ensure that your marketing message isn’t lost in a sea of unnecessary words.
Too many people post irrelevant content simply to get attention, but this is a mistake. You need to keep at least 90% of the posts you make focused on your brand.
Does that mean you need to ensure 90% of your posts are marketing?
Absolutely not!
In fact, that would be counterproductive, because people would eventually start to tune you out. They might even “unlike” your page.
But if you’re running a page to market your internet marketing eBook, don’t share a bunch of kitten pictures or political stuff. (In fact, don’t share anything polarizing like political or religious posts. You may endear one side to you, but the rest will potentially be offended.)
Whatever you are selling, try to stick to things that really fit your brand. If you’re selling a pet-related product, it’s ok to share cute animal pictures. If you’re selling a cookbook, post recipes, and pictures of food. Just try to remain consistent with your brand.
Facebook Marketing Mistakes Part-6=> Mistakes No.9 Ignoring Insights Mistake No.10 Being Boring
0 Comments