Article Marketing Part-3
Why do you need a great resource box?
Your resource box is your link to your website. Think of it as a small classified ad. You only have a certain amount of space to get your message across. If it is boring or dull or even just straightforward, you aren’t likely to get much of a response – even if your article is a really good one.
It needs to speak to the reader – so reach out and grab them. Think about the resource boxes you have read that have attracted your attention. One of the best things to say in a resource box is that you have a freebie to give them which the reader can get by going to your website.
If you are going to do this you should link directly to the page which has more information about it. Don’t make the mistake of linking to the home page and then leaving your reader to figure out where they need to go. That is one sure-fire way to lose someone for life. They’ll get annoyed and frustrated and probably wonder why you haven’t been more helpful.
Not exactly the best way to convert an interested reader into an eager customer is it?
Make sure you don’t waste words either. Make your spiel short and snappy, and experiment with attracting attention in a different way by starting out with a question. Something like this, perhaps:
- “Would you like to earn double what you do now?”
- “Are you getting all the information you need about internet marketing?”
- “How can you find a second income online?”
And so on. You get the picture. Draw them in and then give them a link that will lead them to the information they want and need.
The one thing you shouldn’t do is to try and sell something from your resource box. Once you have written it, read it through and make sure there are no prices mentioned anywhere. The only thing you can mention in terms of what something might cost is one word – FREE.
Everyone likes getting something for nothing, and since a free report or eBook is easy to make available with no actual cost to you, it’s a no-brainer to include one of these as an offer in your resource box.
The other thing to make sure you do is to make the link to your website clickable. This does take a little more work, but it is worth doing because you are making more work for people if you don’t do this.
Think about it for a moment, because understanding this tiny aspect really does make article marketing so much easier for you. If you write something like this – “visit my website, www. Mywebsite.net now and grab your free report!” – people will have to copy and paste the address into their address bar.
Now I know that only takes a moment and it’s not exactly difficult to do, but it will put some people off doing it. You will actually lose out on visitors simply because you haven’t made that address clickable.
Some websites will have their own ways of entering a clickable address so be sure to read the terms, conditions, and guidelines for each and every article directory you use to be sure you are doing it right for each one. Don’t assume it is always done in the same way.
Notice the blue clickable link? It may show up slightly differently online but it has exactly the same function. You will usually find it has blue lettering but the line underneath doesn’t show up. The main thing is that people can see it and click on it to be taken to your website. No copying and pasting required – perfect.
Now it can be made so much better too because we can make the red words (the clickable part) into something other than the address. It will still be clickable, but it will be a clickable part of the whole sentence, rather than being the address itself.
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