Social Media Marketing part-12

Tips on measuring and improving the effectiveness of your social media account

Analyze how many of your customers came to you through your social media account.  
 
Run polls and surveys to know how many of your customers learned about your company through your social media account. This way, you will know if your social media venture is fruitful or not.  
 

Blog regularly for better traffic. 
 
Making blog posts on a regular basis will keep people tuned in to your page. It will increase traffic. After all, they will not regularly check a page that rarely makes blog posts.  
 
Imagine that social media is like a story that you tell, and the characters in the story are your customers. 
 
Do not always just talk about your company. Talk about the people that subscribe to you. 
 
If you speak about your subscribers and customers as well, they will feel that they are important and that they are involved. This will improve your relationship with them.  
 
 Use polls so you learn more about your customers. 
 
Polls let you know the preferences of your subscribers. This will give you an idea about your next marketing plans.  
 
Try other smaller-scale social media sites for localized marketing. 
 
If there is a local social media site in the area of your targeted market niche, consider opening an account there as well. This is to help you reach more locals.  
 
Offer a mobile check-in feature if it is compatible with your business. 
 
It is now getting popular that businesses allow their customers to order and/or check-in for services and/or products online. Offer this feature to open up to more customers.