Social Media Marketing part-14

Tips on financing your social media account

Some social media only needs to be checked once a day. 
 
Checking once daily may be all that your social media account needs. IF this is the case, there is no need to pay an extra just to have it checked several times a day.  
 

Check your database for currently existing multimedia content. 
 
Maybe there is no need to order a new logo or graphics. Check the ones you used in your previous videos and slideshows. Maybe you can still use some of them.  
 
Supply currently existing graphics to hired multimedia artists. 
 
It might help cut the cost if you provide artists you hire with currently existing graphics and logos.  
 
Hire freelancers to do tasks. 
 
Instead of hiring a regular employee, it is better to hire a freelancer to do the job. It is less costly. You can use micro outsourcing sites like www.microworkers.com which charges on a per-task basis. 
 
Freelancers from Asian countries are usually cheaper to hire. 
 
Asian freelancers are not necessarily less competent. In fact, many of them produce world-class quality. But because of their location, their asking price is lower. 
 
Use safe payment methods. 
 
There is no need to expose your credit card number or your bank account number. There is also no need to expose your physical address by sending money via a courier. Instead, you can use safe payment methods like Paypal which protects your personal and account information.  
 
Check if there is someone among your employees who can do the task. 
 
Maybe there is really no need to hire another person to do the task. Ask your employees. Maybe some of them have the skills to make multimedia content and write articles for your social media page. 
 
Check if financing your social media site is getting returns. 
 
Maintaining a social media site might cost money and time. If it is not yielding you results, maybe it is not an effective marketing strategy for your line of business.