eZine Marketing Part-23
Auto Responder Marketing Techniques
The Internet offers many means of affordable marketing with autoresponders. Here are a couple of popular ways of using them.
ARTICLE DIRECTORY
Some webmasters set up links or article directories on their sites. They create a directory on a specific industry topic, placing their own ad or banner along the top. Then they invite others to add their website links via a link exchange program, listing themselves in your directory.
Or they invite articles to be submitted that include a resource box at the bottom of each with a link to the author’s website. This results in increased traffic as sites link up across the World Wide Web. Enter “link exchange software” or “article directory software” into a favorite search engine for help with each.
TEACH A COURSE
Some marketers write up a simple step-by-step instructional class in their area of expertise. Then they break it up into smaller portions or messages and set them up in an autoresponder as email messages, including short ads within each message to invite sales & website visits.
Then they invite website visitors to sign up through an online form or email subscription address offered through the autoresponder service. As people sign up, they will learn more about the products and services through the teaching series.
Do the Two-Step!
Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that it’s generally easier to sell to a referral because someone they know gave a positive testimonial
about their products or services.
What would happen if you combined both of these powerful ideas? A nifty and thrifty two-step. Try this two-step tip:
- Collect leads with your autoresponder. Ask for mailing addresses and telephone numbers, too, for additional ways to follow up with each person. When you download the e-mail digest of everyone's email addresses and other information from those who requested additional information from your autoresponder, follow up multiple ways. Send postcards. Call. Mail sales letters and other promotional pieces.
- Publish a price list of all the products and services that you offer in an insert, direct marketing package, and/or .pdf to be made available via autoresponder. You could also include order forms, product descriptions, and other sales material. Then send to the people in #1 above with monthly updates, announcements of new sales and products/services, and a request for referrals.
So why not improve your closing ratio and reach out even further at the same time? Do the two-step!
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