eZine Marketing Part-22
Auto Responder Improvements
Stuck in an auto responder rut with only your eZine going out regularly? Get out of the rut with some of these ideas for improvements.
- Provide back issues of your eZine archives via your auto responder instead of hosting all your archives online. This will give your subscribers and website visitors easy access to them and offers a chance to include graphics, audio and video, and other components all rolled up in .pdf files for quick, easy download.
- Help with tech issues and publish your entire website, save it in a pdf file, and load it into an autoresponder. Sometimes visitors don't have enough time to read your entire site or they lose their Internet connection or time online. So this way, they could print it out and read it offline.
- You could offer your eBook via an autoresponder. Often your visitors won't have to download it or have the software to read it right away, so this way they can take it “to go”.
- For a handy - -and nice legal - touch, you could include the terms and conditions to purchase transactions and load them into an autoresponder that is triggered with each purchase. This could include return policies, purchases, refunds, etc.
Publish free reports to send via your autoresponder. The reports should be related to your business or website & contain info, ads, and links to your sites. People love getting freebies.
Collect vital customer satisfaction information by publishing a survey to send via auto responder to those who sign up on your site in exchange for a free eBook, software, or trial period at your membership site. This type of information will help you understand their needs, likes & dislikes better.
Instead of answering each customer question that is e-mailed to you, publish "Frequently Ask Questions" and make them available via auto responder to those who sign up. To save time and support headaches.
Instead of publishing all of your customer testimonials or endorsements on your website, publish only a few there. And set up an autoresponder form that invites visitors to receive a complete list via yours. Give them a power-packed list; it's more effective to include all of them.
Mix and match. Change your autoresponder strategy to change your auto responder results!
){kind=link}
0 Comments