Blogging Part-8

Why Blogs Are Ideal Bridge Sites

Weblogs, a.k.a. “blogs,” are an excellent way to bridge from a site like a user-interactive social networking site to a commercial sales page.  That's because they tend to be a mix of both.  You have the daily blogs that you post, that are typically informal, casual in tone, and friendly, and you have links that are put on a blog that is expected to link to more commercial endeavors.  The casual style is much in keeping with the style of social networking, and so it is less jarring to people who can be harvested from these sites and do not realize that they have begun to be marketed.  
 
This gives you an edge because there is less buyer resistance to this format.  Also, as long as you own the blog, you can link to anything that you want to link to, so that makes it ideal as a bridge site.  And, the major search engines love to crawl blogs frequently because of the way content is updated more regularly, so you get a wider audience. 
 

In addition, you can put links in your blog posts that send people to different sales pages.  You can set up a blog anonymously or with a pseudonym, and thus, no one has to know that the links you promote are from your own website.  Once someone visits your blog, they should have an easy-to-remember URL that is all yours.  
 
Blogs can be addictive because the information should be updated once daily, if not more.  As long as the information is informative and entertaining, you can get people to subscribe to your blog.  This converts them from an anonymous viewer to someone who is now basically entering your sales funnel.  You can then begin to offer them some deals or introduce them to the product lineups on other websites you own, that can convert them from subscriber to customer.