Video Marketing Part-9
What Other Visual Methods Can I Use?
You have now probably decided to implement the use of video technology to not only draw customers to your website but make your site more appealing and increase your sales. But that is not all that you can do to increase sales on your website.
Remember how we talked about that people are very visual. This means that you want to show not only videos on your website but other photographs and visual products as well. This ranges from clip art, cartoons, photographs, and even animation. There are certain software programs that will allow you to create an animated character that can “walk your client through” your website. You want to make sure that this character is small, does not overpower the website, is pleasant and harmless looking, and that the customer has the power to turn the little animated guy off. While this may appeal to some people, some might find it annoying.
Also, you have to remember that some people will be perusing your website while at work. They probably will not be supposed to be doing this, but they will be doing it anyway. Many people are getting fired for “internet abuse.” As a matter of fact, it is one of the leading causes of people losing their jobs in the United States. You will want to make sure that both your video and your animated character have a volume or mute control.
The clip art is always fun as are funny cartoons. You will have to make certain, however, that the clip art that you use is public and free. There are millions of free clip art products both available over the internet as well as in software. These are all within the public domain and free to use. Why not use them?
In addition, there are hundreds of photographs and cartoons that lie within the public domain that you can add to your website. If you can find a cartoon that pertains to your business that is a free cartoon, why not use it on your website? You can even get a little creative and edit the cartoon to mention the name of your business.
Still another way to increase sales using visual elements on your website is by the use of coupons that can be printed by the customer and used. People love coupons and many websites are using this marketing method to not only attract new sales but also to gauge how many people are visiting their website.
If you are not an expert at setting up a website, and few of us are, why not have a professional create a website for you? There are many companies and individuals who do this for businesses. If you have a small budget, you can hire a person who is attending a technical college to learn how to set up a website. You will be surprised at the knowledge this young person will have and they will charge you much less than a professional company. You may even get more innovation; you never know. The kid that you hire to create your website might be the next brightest new talent.
Once you have created your website, get some opinions from friends and colleagues on the site itself. Remember that you will want to make the website easy to read, easy to understand, easy to navigate, and above all, attractive and entertaining. This means using any visual means that you have at your disposal, including video, you will have a website that will appear professional and you will be using all modern means to attract customers, generate new leads and increase sales and profits.
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