Video Marketing Part-5
What About Video Promotion?
Perhaps, by now, you have already decided to join the 21st century and become part of the video advertising on the internet world. Just like many other smart business people and other individuals. We have gone about what video advertising is, the types of businesses and individuals who use this media, and the benefits of entertaining potential customers with this type of product.
You have now realized that video advertising is not only more effective but may end up costing you less money in advertising in the long run. We have also talked about different ways you can do your own marketing using video advertising for free.
If you have decided to contact an advertising company about using video advertising on the internet, such as Google or Microsoft, which is now coming out with a new program, you will have many different options as to where your videos can be placed.
Just like television advertising, you will want to reach your target audience. This means that a video advertising a rock band will not be promoted on a website that deals with travel. The wonderful thing about using a professional service is that they know exactly what websites are out there and where to promote your video.
Costs for using a professional advertising agency will depend upon how often you want the video used, the sites you want it to be used on, and the length of the video. Naturally, if you want your video splashed across Yahoo’s front page, it is going to cost you a lot more than if you want it on a blog that accepts google ads.
The choice will be up to you. Perhaps you own travel business and are promoting a tour to Cancun. This is a tour that will be all-inclusive and is a great deal. Where will it be promoted?
The video can be promoted on websites that are upscale and perhaps designed for either families or couples. For example, if you are advertising a romantic getaway to Cancun, this can be placed on a variety of websites. Dating sites may be one. Websites for jewelry companies can be another. Any site that is designed for romance or married people or couples is a target. Certain travel magazines have websites, this may be an excellent place to advertise your romantic getaway.
Perhaps you are offering a three-day stay in Disney World. You will want your target audience to be people with children. There are many different family-oriented websites on the internet, parenting advice websites, and so forth. The advertiser will know where to find them and how much it will cost to advertise. This is what you are paying for - their expertise in knowing the best websites on which to advertise on the internet.
If you do not want to spend a lot of money but have a quirky type of ad that can generate business and maybe has a little humor to it, it may be advertised on someone’s blog. Many people have discovered the joy of blogging and certain internet blogging websites offer google ads for bloggers. The ads are free and the person who blogs gets a little bit of money every time someone clicks on your ad. The advertisers know the blogs that get the most traffic and your quirky little ad might just start making the rounds all over the internet.
If you want to place the video ad on your website or on free internet websites that allow videos, you will have to make sure that your contract stipulates that you have the right to do this. While some advertising companies will allow you to promote your own ad, others will not. Some want exclusive rights. If the advertising company actually developed the video ad for you, they will retain exclusive rights and you will not be able to use it anywhere without their written permission.
Video ads can go just about anywhere banner ads go. The beauty of the video ad, however, is that it is more closely paid attention to than a banner ad and you do not run the risk of someone accidentally clicking onto it.
There are literally millions of websites on the internet. Web advertisers are familiar with the traffic that these sites generate. Your fee will be based on the amount of traffic the website expects to see.
In addition, the length of your video matters a great deal in video advertising. It is best to keep it short. Not only is it cheaper to run the video ad this way, but people generally have a short attention span, and something that is too long generally bores them.
Take a look at television commercials prior to embarking on your video adventure. See which ones you pay attention to and which ones you can’t even remember. See which ones you get bored of and dread every time they come on. Your video advertising is similar to this. No one wants to constantly see a long, boring video all over the internet. A short, entertaining video that is used sporadically, however, will generate more interest and may even develop a cult following.
People are crazy about internet videos. They use them on their personal internet community pages such as MySpace and Facebook and often e-mail them to their friends and relatives. This can happen to you. You may come up with an advertisement that is clever, entertaining, and brings you instant internet notoriety.
If you decide not to use a professional agency, you will be able to put the video anywhere that is free. You can also act as your own advertising agency and make deals with certain websites yourself. This can be difficult and you should have some knowledge about copyright laws and legal contracts before doing this. And unlike the professionals, you may not know much about the website. Unfortunately, on the internet, websites come and go. You would hate to make a deal and pay money to advertise on a site that closes within the next week.
If you use a professional internet advertising agency, chances are that you will hit your target audience with your video ad and will find it more successful than a banner ad. Your video will be able to go just about any place on the internet that your banner ad can go, or your word ad. The difference will be that more people will pay attention to what you are trying to sell.
){kind=link}
0 Comments