Video Marketing Part-1
Video Marketing Introduction
Prior to television, commercials used to be aired on the radio. Before radio, businesses used to advertise their wares in a variety of different ways, mostly through print media. Even before print media, metal signs depicting the nature of the product were produced. For as long as there have been people in business, they have sought different ways to advertise their business. The purpose was to get more sales leads and generate more revenue for the business. Things have not changed. Although advertising has come a long way, the nature of the reason for advertising has not changed since the days of the metal signs.
Radio commercials used to often feature jingles. The purpose of these jingles was to make the listener remember the product. Remember that people could not visualize the product back then, so they identified with the jingle. Commercial jingles were so popular, they were also later used in television advertising, although they seem to have lost their appeal.
Early radio advertisers were the sponsors of the radio program. They were short and sweet and people were forced to listen because they didn’t want to miss the next installment of their favorite radio show. Plus, back in those days, there was no remote control.
When television came out in the late 1940s, advertisers quickly saw this as a good medium to sell their products. They began sponsoring certain television shows. They often found ways to not only sponsor by their frequent commercials but also within the program itself. One example of this is the old “I Love Lucy” television program, probably one of the most popular sitcoms of all time. It was sponsored by Phillip Morris. Lucille Ball and Desi Arnaz had stipulations in their contract that they had to often be seen smoking during the program. This is why Ricky was often seen coming out of his child’s bedroom with a cigarette hanging out of his mouth.
In return for their sponsorship, the program aired. People were treated to all sorts of commercials in black and white that would seem very amateurish to people today.
Madison Avenue was always the place for the big “ad men.” It soon became apparent that in addition to designing clever ads for magazines and billboards, they had to film commercial ads. The needed actors and cameras, lights, and sets. Was it worth it?
There were those businesses who thought that television would never last. They balked at the idea of spending a lot more money to advertise on television. And they certainly didn’t want to pay to sponsor an entire program. Most of those businesses have now gone out of business.
Television advertising is a multi-billion dollar business. Commercial jingles from the past are still remembered fondly but advertisers have become more creative and many big businesses have decided to put a lot more money into their advertising. A good example of this is the Super Bowl. The ads that are broadcast during this annual football event are the most expensive ads in the business. Companies spend millions of dollars not only creating the clever ad that they hope will “stand out among the others” but also for the time they need to pay to have their commercial aired. Things have changed since “I Love Lucy.“ No longer are the programs grateful to the sponsors, now the sponsors are grateful to the programs. There are many people who watch the Super Bowl every year just to see the new and very clever ads. And the next day at work, the ads are more discussed than the actual game.
People are visual. And advertising is effective. As more people began using the internet, advertisers turned to this new media to promote their sales. They used print ads and pop-up ads most of the time. Then they began to realize that what worked for television may also work for the internet. According to UCLA studies, 82 percent of the people in the United States use the internet. And many use it much more than they watch television. Advertisers took the next logical step and began promoting video advertising on the internet. At first, it began small. Print ads that could be clicked on. Then they moved to more clever banner ads with animation. Now they are moving to video advertising.
You have probably seen video advertising on the internet; many news websites use this. According to a study done by the Chicago Tribune Online, more people click on the videos than read the news articles. Video advertising is here to stay. And it is now up to businesses to use this new media to make begin increasing their customer base, sales, and products through video advertising on the internet.
Here you will learn just who uses video advertising, how it is used, where it is used and the many different ways it can be used to promote your business. Do you want more customers? More profits? Unlike television advertising, video advertising on the internet does not have to cost a lot of money. It can be simple or elaborate, but either way, it is much more effective than a print ad.
This book will tell you how you can increase your sales profits by video advertising. It will tell you the different ways video advertising can work. It will explain the difference in costs and the limitless possibilities that this technology can increase your business sales and profits.
Those who shun new often regret it. There has never been a better time to learn about how to promote your business through video advertising and increase your sales. You do not have to be a technical expert. You do not have to have a lot of money. You do not have to hire actors. You simply have to present your product to your target audience in a way that will make them want to buy your product. Come with us into the future and learn more about video advertising.
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