YouTube Marketing Part-10

Promote Your YouTube Marketing Video-Join or Create Groups 

Don't underestimate the power of joining or starting your own group on YouTube if you wish to promote your marketing video for your business or product. 
 
When it comes to marketing, that can be one of your business's largest expenses. Therefore, it helps to cut corners and save money however you can. One of the best ways that you can do this is to create a video that is relevant to your business and then post it on YouTube with links to your own external website.  


Once it is on YouTube, however, you also have to promote it to let people know that it is there. There are several freeways that you can do this and one of them is to join or create your own group. Why?
 
Because YouTube has a strong community of groups. The people within these groups share videos with one another and talk about their similar interests and topics. It can be a great place to interact with like-minded people and perhaps gain followers for your business or product.  

So how do you find groups that are suitable for your needs? 

You can browse groups by category or, if you don't like what you see, you can even start your own group. Make sure that you check out each group in order to determine if they are right for you. Don't just randomly click on a bunch of groups to join. It's better to have a couple of groups that really fit your needs than hundreds that don't.  

What are the advantages and disadvantages to starting your own/joining an existing one? 

If you join an existing group you can be a member right away and instantly begin sharing information and learning valuable information and tips. You can also leave comments and start promoting your marketing video. However, you need to do this in a non-spamming way. After all, people are on there to share, not bombard one another with videos.  

If you start your own group, it might take longer to build up members. However, you have the potential to control the direction that the group takes and that could be appealing to you. You can also make it possible that you have to give the go-ahead for something to be posted. It's better to make your own group public rather than by invitation only since you want people to see your videos.