Copywriting Part-13
Introducing Your Offer and Instilling the Power Benefits
In general, your sales copy has only a few seconds to grab the interest of a prospect and move them along to closing the sale. That means you have to provide a quality introduction to what you have to offer and follow it up with all the reasons why your product should be chosen above all others. Here are some simple ideas on how to introduce your offer and quickly instill a sense of urgency about those power benefits.
First, don’t spend a lot of time on fancy words. Write the copy just as if you were speaking to the consumer in person. This will help you to avoid using too many words, and especially to stay away from using too many technical terms that could turn off your prospect before you ever grab their initial interest. Essentially, you are letting the consumer know they have a problem and you have a solution.
Next, get into the meat of that solution. Point out the main benefits of the product in question. Relate those benefits to common situations that come along with the problem. Illustrate how those benefits quickly and easily remove obstacles and restore order to a chaotic set of circumstances. Driving home how problems get solved quickly and easily will help to sustain interest.
Third, toss in some added power benefits. These can be anything from pointing out the time saved can be used for more enjoyable tasks to noting how the product helps to cut down on related expenses. These values add talking points that will help to demonstrate that the product is truly indispensable, and make it even more attractive.
Last, recap the benefits. You can use a summary format for this, perhaps even a bulleted list. This helps to reinforce the benefits in the mind of the reader and prepare him or her for the close of the sale.
Using this technique will make a huge difference in the way your prospect responds to your product, and how quickly you can move on to closing the sale.
){kind=link}
0 Comments