Copywriting Part-11
How to Write a Compelling Headline that Qualifies Your Prospects
No matter how well crafted the body of your content, a headline that grabs attention will always make a difference. Of course, you want to grab the right kind of attention. That is, you want the reader to be attracted by the headline and thus want to read the body of the text.
You do not want the reader to read the text simply because he or she wants to find out what type of maniac would come up with a title like that. Here are three simple tips to keep your headlines interesting, compelling, and attractive to your audience.
Tip No. 1 – Keep it simple, stupid. Yes, the old KISS principle that Toastmasters has used in public speaking for decades also works with the printed word. When it comes to your headline, don’t get too prolific with the word count. Choose your words carefully and use no more than you need to grab attention. A headline is not meant to tell the whole story, but it should help your prospect know what is coming next. is to come.
Tip No. 2 – Make it relevant. Headlines that are misleading may grab attention quickly, but you will lose the reader in just a few seconds if the content has nothing to do with the promises made in bold. It is okay to use double entrances or other plays on words with your headline. Just make sure that by the time your readership has made it through the first paragraph, they get the relationship.
Tip No. 3 – Make the headline memorable. You want people to recommend the content to other people. If the headline is so bland that it really doesn’t stick with the reader, then you will lose a lot of attention. While you want simplicity and relevance, you do not want boring. Make the headline zippy and something people will want to repeat.
Headlines are often overlooked as being unimportant or just a formulaic construct of writing copy. Neither concept is true. Headlines are essentials and can play a huge role in grabbing attention. When coupled with compelling copy, a great headline can make all the difference between success and failure.
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