YouTube Marketing Part-18
how can you create unlimited sales for your business using YouTube?
In the past, people relied on magazines, journals, newspapers, television, billboards, and radio ads to drive people to their businesses and thus make sales. However, today almost everyone uses the Internet. Therefore, Internet marketing is just as important as any other type of marketing ploy-maybe even more important.
Most businesses today have websites, too. If you are going to be selling something then you need to create your own professional website in order to keep up with the times.
You can create a marketing video and then upload it to YouTube. Using the marketing features on the website itself, you can market it to other YouTube users, as well as use tags and categories to make your video easier to find for outside users as well.
In addition, you can use the link that YouTube creates and actually embed your marketing video into your own website or blog. There is nothing complicated to learn here. You can actually do the entire thing with just a couple of clicks of a button.
By having an online presence like this you will be able to draw people from all over the world to your website. You can reach a far broader audience than you could with your local newspaper.
what do you need in order to do this?
Basically, you need a video camera, a good microphone, a little bit of computer knowledge, and some creativity. Of course, you also need a good product, business, or services to promote, too.
You should try to find some creative angle when creating your YouTube marketing video. You don't want to make an infomercial or any kind of typical commercial. People don't come on to YouTube to watch standard advertisements. It helps to be creative and even to find some sort of gimmick.
Above all, don't forget to mention your business name, your website address, and any other pertinent information that will drive visitors to your own website.
Getting Your Marketing Video Noticed On YouTube
Creating a great marketing video and uploading it to YouTube is just part of the process of making the website work wonders for your business or product. You then have to ensure that people actually know that it's out there. After all, YouTube has more than 20 million viewers every month. You have to find some way to stand out from everyone else.
So how do you get your marketing video noticed on YouTube?
- Ensure that people find our website. If you have an external website and will assume that you do, you can either direct people to your YouTube video from it, or you can embed your video into your website yourself without sending people to YouTube to watch it. Either way, the people on your website need to see your video. Likewise, the people on YouTube that are watching your marketing video must be able to find your external website. Make certain that you include a website address that directs people to your site. Otherwise, they just watched a great video but have no idea how to contact you or purchase the product that they just saw. You can include the address in the video itself, but also make sure that you have your URL in your profile, too.
- Become involved in the YouTube community. Just like other social utility sites, YouTube has an active community. Don't forget to participate in groups, create your own group, respond to videos, send out emails and bulletins, and generally make yourself known. The stronger your presence is, the more people will watch your videos and hopefully follow your website.
- Pick the right keywords. After you have uploaded your video, you will need to pick categories and tags. This is very important. Why? Because it is how people will find your video. Don't just use random words that don't have much to do with your video. While you want to drive traffic to it, you also want to drive the right traffic.
- Remember your audience. People don't come on to YouTube to look for slick, polished videos. Therefore, you don't need to go out and spend thousands and thousands of dollars to make your video. It should look professional, but it doesn't have to look as though you spent a significant amount of money to get it made.
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