Copywriting Part-3
Headline Essentials
The headline is the most important part of any copy. If your headlines fail to grab the attention of your readers, it doesn’t matter how good your offer is or how good the rest of your copy is. You only have 5 seconds to make an impact on your readers before they move on, so make it count.
The headline has to be eye-catching and bolded to immediately get your reader’s attention. The sub-headline will reinforce the message of the headline.
In this case, the writer used font-face “Impact” and red fonts to grab the reader’s attention. The black words in the header are to break the monotony of the headline. It’s also used to exemplify the important points (Free Of Charge).
Here’s an important thing to note: You should never use FULL caps for your headline. Only use it when necessary.
“IMAGINE WHAT THIS WOULD LOOK LIKE IF THIS WAS ON THE TOP OF YOUR WEBPAGE!!!”
It looks like someone screaming at you – Who would like that? Also, full caps look spammy and nobody nor Google would like that.
Also, headlines have to use eye-catching words which can instantly excite the emotions. Have you ever seen magazines at a newsstand? The headlines usually sound catchy and use words that excite curiosity and emotions with topics like sex, money, and drama.
Ask yourself, what niche are you in? What words can you use to excite emotions and create drama in your niche?
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