SEO Part-11

From Google

Before we move into the next, more in-depth part of SEO, here are a few hints from Google themselves about other pages you need for your site which we haven’t covered yet. 
Site Map 
 
Place an HTML site map page on your website, and utilize an XML Sitemap file. 
 
A simple site map page with links to all of the pages or the most crucial pages (if you have 100s or 1000s) on your website may be useful. Producing an XML Sitemap file for your site helps ensure that search engines find the pages on your website. If you don't know how to create a sitemap, you are able to search it on Google for instructions. 
 
Keep away from:  
  •  letting your HTML site map page get out of date with broken links  
  •  producing an HTML site map that merely lists pages without organizing them, for instance by subject  
404 pages 
 
Users will from time to time come to a page that doesn't exist on your website, either by following a broken link or typing in the incorrect URL. Having a custom 404 page that kindly guides users back to a working page on your website may greatly improve a user's experience.  
 
Your 404 page ought to likely have a link back to your root page and may also provide links to popular or related material on your website. Google provides a 404 widget that you will be able to embed in your 404 pages to mechanically populate it with a lot of useful features. You are able to likewise use Google Webmaster Tools to discover the sources of URLs causing "not found" errors.  
 
Keep away from:  
  • allowing your 404 pages to be indexed in search engines (make certain that your web server is configured to give a 404 HTTP status code when missing pages are requested)  
  • supplying only a vague message like "Not found", "404", or no 404 pages at all  
  • utilizing a design for your 404 pages that isn't uniform with the rest of your website.