YouTube Marketing Part-20

Create and Customize Your Own YouTube Channel to Market Your Business 

If you are considering using YouTube to market your business, product, or services then the first thing you need to do is to create and customize your own channel. This isn't really as difficult as it sounds. In fact, although it is very important, the website itself does most of the work for you.  



So why should you create your own YouTube channel? 

Once you have created a channel, you can upload your own videos. Not only that, but you will have a presence on the website. You will go from being a single visitor amongst millions to an actual contributor. This will let you interact within the YouTube community, use some of their in-house marketing ploys, and even embed the videos that you upload to your own website for free. You just can't find a better marketing reason than that.  

How do you create your own YouTube channel? 

Actually, when you sign up for an account, the channel is already right there for you, waiting. It is just up to you to make it yours. You can add some personal information about yourself, or your company, as well as include your website address and other important information. In addition, you can also showcase your favorite videos-either made by you or someone else.  

What are some of the other advantages of creating ad customizing your channel?
 
You will have a profile with your URL. You will also get a unique YouTube URL that you can use on other social utility sites, or your own website, in order to drive traffic to your YouTube videos.  
You can use various YouTube functions like email, bulletins, groups, and other social utilities in order to connect with other users, promote your own videos, or learn valuable information as to how to make your marketing videos better.  

Do I have to be Internet savvy in order to upload to YouTube? 

Absolutely not. In fact, once your device is hooked up to your computer, you only have to upload the video the same way that you would upload your digital pictures. Once it has been upload, YouTube will do the rest of the work. You simply have to choose the categories and tags that you think befit your marketing video. Of course, to start with, you have to create a great marketing video, too.