Copywriting Part-15
Act Now - Not Later!
One of the goals you have for your sales copy is to compel the reader to make a decision now. All too often, copy builds an excellent case for considering the product but does not follow through with that little added extra that pushes the prospect off the fence and into making a decision to buy. Here are three basic ways to make sure your prospect does not get away and becomes a devoted customer.
First, don’t assume that your prospect remembers all those great advantages you so painstakingly mentioned earlier in your copy. Instead, do a quick recap. The recap does not have to be an exhaustive replay of all those benefits. In fact, something as simple as a quick bulleted list will often do the trick. This simple device makes it possible for the reader to see the benefits one more time without having to scroll backward to review them.
Next, don’t forget those ancillary values that your product provides. It can be anything from easy installation and storage to working well in another common but less likely setting. The idea is to convey the fact that the product is versatile and there is a good chance it will take the place of more than one product the prospect is currently using. That usually sets very well with consumers who want to get the most for their money.
Last, offer something that must be taken advantage of right now, such as a limited-time offer of a discount on the first purchase, or free support for a month. Everybody likes to get something a little extra when buying a product.
How many times have you noticed toothpaste manufacturers enticing people to try a new brand by including a free travel size tube along with the main product? You can do the same thing as part of your copy presentation.
Getting consumers to buy now rather than later is to your advantage. The sooner someone buys and actually uses the product, the sooner you can look forward to having one more satisfied customer who will provide good word of mouth. Try out these approaches and see how much good they do for you.
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