eZine Marketing Part-10
What You Need to Start an eZine Publication
Starting your own eZine can be a lot easier than you think. This is because, in the most basic necessity, all you really need to get started publishing your own paperless newsletter are a wealth of content, an autoresponder with the broadcast feature, and a website (which is optional).
Content. You can compile weeks of content ahead in advance and slowly dispense them to your subscribers. For example, you can compile 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks' worth of content in just one day!
Autoresponder. Your autoresponder is your asset. You need an autoresponder to send your mails and eZine issues to your subscribers and store your database of people subscribed to your newsletter. Some recommended autoresponders include GetResponse.com and aWeber.com.
Website. You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website!
But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers and having your newsletter indexed in the top Search Engines.
These are the things you need to get started on publishing your own eZine at its bare minimum. Do not underestimate the little you need, though, because several eZine publishers today succeed well with only an autoresponder and contents, with or without a website. And you can, too!
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