Twitter Marketing Part-1
What is Twitter, and why should you be interested in it?
Why indeed? Isn’t it just another social networking site?
I think it is a little more than that. It IS a way of networking with other people, that much is true, but you could also call it a phenomenon. Sharing knowledge, advice, updates and much more in just 140 characters is a challenge that thousands of new people are taking up every single day. Twitter has hit the headlines more and more in recent times, and revealing just a few of the stories that have been published should give you an idea of just how important this site can be to you.
When the Presidential race was on, both candidates were making good use of Twitter to garner support for their campaigns. Barack Obama is still the most followed person on the whole of Twitter… although he hasn’t been tweeting much since he started running the country. He still has well over 600,000 followers at the last count, however.
And celebrities are using the site more and more too – to connect with their fans, promote their careers, and much more besides. Some of these have been proved to be fake, but there is plenty of real celebrity Twitter users out there too.
The British comedian, actor, and writer Stephen Fry have the second biggest number of followers on the site. He often responds to messages and takes part in conversations as well. American actress Demi Moore proved that Twitter can be much more than just another social networking site by helping to prevent an apparent suicide bid by another user.
You can see how Twitter has pervaded the lives of many different people. You can make a difference with this site, and you can also use it for many different purposes, as we’re about to find out in this book. But the main thing to remember at this stage is that you can reach a huge audience. It may not be anywhere near as big as the one President Obama enjoys, but you can still end up with thousands who will read every tweet you write.
Twitter is not just for the rich and famous – although judging by the number of stories along those lines that have been hitting the headlines recently, you may wonder.
But no matter what line of business you are in; whether you are based primarily online or you have offline interests as well, you CAN benefit from
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having a free account on Twitter. And this book will show you exactly how you can do it.
We’ll explore everything you need to know during each section. You’ll not only know how Twitter works and how to make the best of it, but you’ll also discover how you can make it work for YOU. There are certain points that you will need to bear in mind if you want to build up a huge band of followers instead of just having a few hundred, or even a few dozen. We’ll cover all of this one by one.
We’ll also cover the importance of getting set up in just the right way. Once you know what you are doing on Twitter, you will instantly be able to tell which people haven’t taken the time to get set up properly. You won’t be one of those because you will have read all the tips and techniques I am about to give you.
You’ll soon see that the book is split up into several different sections. These have been designed to be read in that order, so as to get the best out of this book. You need to have a great home page before you start learning all about the tricks of the trade that I have included in Section Four.
So let’s get stuck in and go straight to Section One, so you can get started with the least of delay.
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