Article Marketing Part-8
Rewriting your articles for maximum exposure
Okay, so we’ve pointed out the fact that while duplicate articles will still get you backlinks, they probably won’t appear lots of different times in Google. But this is easily solved if you spend some time rewriting each and every article you write.
What you do is take the article you have just written and rewrite large portions of it – adding in a new title as well – so that it isn’t seen as a duplicate of something you have already had published online. This might sound like a huge task but once you get the hang of it, it actually becomes rather easy – and certainly much easier than writing fresh articles all the time.
Here is what you do.
Firstly change the title – it should still say the same thing as far as the meaning of it is concerned, but you need to find a different way of saying it. So for example, here are two ways of describing the same article which has been rewritten to avoid duplication penalties:
- “What is the best way to make money online?”
- “Learn how to earn an online income in the best possible way”
You can see how the meaning doesn’t change – it’s just the way you say it. And the added benefit of doing rewrites is that you can focus on different sets of keywords each time.
Ah yes, keywords. These are extremely important no matter how many articles you are writing. If your articles don’t have any keywords in them then you are likely to attract a lot fewer in the way of readers. And that means less chance of getting people to visit your website.
So take the time to do some research. Figure out what people who are interested in your subject are typing into Google in order to find that information. If you do, you will get more traffic to each and every article you write.
You can use a keyword tool to help you do this. You should easily be able to come up with a list of prime keywords or phrases to use, and you can then focus on a single word or phrase for each different article.
So for example, if you are writing that article about making money online, you might use these phrases:
- Making money online
- Earning money online
- Internet money-making opportunities
- Internet-based work
And so on. These are just examples for the purpose of illustrating this point, but you get the picture. By rewriting the same article and using a different keyword or phrase each and every time, you will be able to target more people and make sure your articles come up high in the search results – no matter what people are looking for.
Another good point to remember when you have done your keyword research is to make sure you add the relevant words into the keyword section when you submit each article. You should find there is a space in which to put a list of keywords that will help people find the piece.
Make use of it! It will help you garner more visitors.
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