Pinterest Marketing Part-3
Popular Uses for Pinterest
So then, what do most people use Pinterest for?
As mentioned, Pinterest essentially revolves around mood boards that are designed to provide inspiration or to collect ideas.
One of the most popular types of boards that users will create for this purpose as an example is ‘wedding boards’. When an engaged couple begins planning their wedding, they will often start by creating a Pinterest board and then looking for inspiration. They’ll then look at boards created by other users and search for ideas for wedding dresses, for wedding locations, for table decorations, for cakes, for suits, etc. (or they may create separate boards for each of those things).
If you have photos on your computer of a wedding you’ve been to and really enjoyed meanwhile, you can upload photos from there. Or you can write notes and draw sketches and upload those as pins.
You can also show other people those same ideas to see what your maid of honor thinks of your ideas so far for example, or you can let other users see your board and get inspiration from you that way.
There are many other common ways that Pinterest gets used. Here are just a few:
- Collecting images that you find appealing/inspiring
- Collating ideas and inspiration for a new web design/app UI
- Getting ideas for interior design
- Browsing products and ‘window shopping’
- Putting together inspirational images to get you into the gym (moves, ‘goal physiques’ etc.)
- Staying updated with your favorite brand in a more visual manner
- Looking at fashion and outfit ideas for clothes
- Researching tattoo ideas
- And much more
Of course what we’re really interested in though, using Pinterest as a marketing tool.
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