How to Get Targeted Prospects from Facebook Advertisements

 Facebooking Craze For Internet Marketers Part-6

How to Get Targeted Prospects from Facebook Advertisements

Facebook allows you to not only connect and find new friends and associates, it also allows you to promote your business through various types of Facebook advertisements. These are not free advertisements, however it is very affordable.

First,  there are two options when it comes to how you pay for the advertising. You can purchase clicks, which is known as CPC advertising, or buy impressions, which is known as CPM advertising. Most advertisers will likely choose CPC, since this means that the advertisement attracted the prospect enough that they actually clicked on the advertisement. With CPM, you can’t even really be sure that your advertisement are noticed.

One of the nice things about advertising on FaceBook, however, is that the ads can be highly targeted to your desired audience – by gender, age, interests, location, and many other variables. If you don’t believe this, just login to your own profile, and on the left hand side of the page, under your navigation links, look at the advertisement there. The chances are very good that it relates to you in some way.

You can also elect to have your advertisement integrated with the content on FaceBook as well, which means that your ads are included in the News Feeds and social stories on FaceBook, as they relate to that content, and they appear in the content so naturally, that it isn’t even obvious that it is advertising.

Use the Trusted Referrals feature when you set up your advertising. This means that advertising will be shown to your friends, based on the actions that they took while they were visiting your profile, and this isn’t limited to just your friends. It can also show advertisements to friends of friends.

There are those who have not gotten good results from Facebook advertising, but this is often simply because they are not targeting the right audience. It may take a bit of trial and error to get the results you want, but when you find the right ad, for the right market, the results are astounding. 

Facebook Craze Market Part-7=> Building Credibility with Facebook